𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Overt searchers' responses to advertising

✍ Scribed by Andre J. San Augustine; W. Foley; H. Friedman

Book ID
103105107
Publisher
Elsevier Science
Year
1977
Tongue
English
Weight
512 KB
Volume
6
Category
Article
ISSN
0019-8501

No coin nor oath required. For personal study only.

πŸ“œ SIMILAR VOLUMES

Advertising responses to crisis
Advertising responses to crisis
✍ Katherine N. Kinnick πŸ“‚ Article πŸ“… 2004 πŸ› Springer-Verlag 🌐 English βš– 719 KB
Searcher adaptation: A response to topic
Searcher adaptation: A response to topic difficulty
✍ Catherine L. Smith πŸ“‚ Article πŸ“… 2009 πŸ› Wiley (John Wiley & Sons) 🌐 English βš– 135 KB

## Abstract Some search topics pose little challenge to a search system (β€œeasy”), and some are more difficult (β€œhard”). We investigated the relationship between one measure of searcher behavior (queries entered per minute), and one measure of system response (the average length of the lists returne

Comparing consumer responses to advertis
Comparing consumer responses to advertising and non-advertising mobile communications
✍ Suzanne Altobello Nasco; Gordon C. Bruner πŸ“‚ Article πŸ“… 2008 πŸ› John Wiley and Sons 🌐 English βš– 339 KB

## Abstract With a variety of mobile content, such as weather, sports, and commercial ads, available for consumers to access on wireless devices, it is important to explore the effect of presentation modalities on consumers' ability to retain the information and on consumers' perception of the cont