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Developing a typology of affective responses to advertising

✍ Scribed by Rajeev Batra; Morris B. Holbrook

Book ID: 112141758
Publisher: John Wiley and Sons
Year: 1990
Tongue: English
Weight: 854 KB
Volume: 7
Category: Article
ISSN: 0742-6046
DOI: 10.1002/mar.4220070103

No coin nor oath required. For personal study only.

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