Organizing for effective new product development: The moderating role of product innovativeness: Eric M. Olson, Orville C. Walker, Jr., and Robert W. Ruekert, Journal of Marketing (January 1995), pp. 48–62

• Book ID: 116151279
• Publisher: John Wiley and Sons
• Year: 1996
• Tongue: English
• Weight: 137 KB
• Volume: 13
• Category: Article
• ISSN: 0737-6782
• DOI: 10.1016/0737-6782(96)81092-7