New aspect of marketing/advertising acti
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Sadao Kobayashi
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Article
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1999
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John Wiley and Sons
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English
โ 63 KB
๐ 2 views
The article examines changes of emphasis that are needed in marketing concepts. . Despite the recession hurting most organizations in Japan, 166 companies (7% of listed corporations) achieved record proยฎts. . Japan as a whole needs to follow the lead of these companies from a `product out' to a `m