Optimal product positioning with consideration of negative utility effect on consumer choice rule

✍ Scribed by X.G. Luo; C.K. Kwong; J.F. Tang; Y.L. Tu

• Book ID: 119230587
• Publisher: Elsevier Science
• Year: 2012
• Tongue: English
• Weight: 600 KB
• Volume: 54
• Category: Article
• ISSN: 0167-9236
• DOI: 10.1016/j.dss.2012.06.002