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The effect of respondents' nationality and familiarity with a product category on the importance of product attributes in consumer choice: Globalization and the evaluation of domestic and foreign products

✍ Scribed by Emmanuel Chéron; Hideo Hayashi

Book ID
108566753
Publisher
John Wiley and Sons
Year
2001
Tongue
English
Weight
98 KB
Volume
43
Category
Article
ISSN
0021-5368

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