Optimal Advertising and Pricing Strategies for Luxury Fashion Brands With Social Influences

✍ Scribed by Jin-Hui Zheng; Chun-Hung Chiu; Tsan-Ming Choi

• Book ID: 117937936
• Publisher: IEEE
• Year: 2012
• Tongue: English
• Weight: 307 KB
• Volume: 42
• Category: Article
• ISSN: 1083-4427
• DOI: 10.1109/tsmca.2011.2178828