Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry

✍ Scribed by Manak C. Gupta; C. Anthony Di Benedetto

• Book ID: 108152680
• Publisher: Elsevier Science
• Year: 2007
• Tongue: English
• Weight: 222 KB
• Volume: 36
• Category: Article
• ISSN: 0019-8501
• DOI: 10.1016/j.indmarman.2006.02.004