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Opinion Leaders' Role in Innovation Diffusion: A Simulation Study

✍ Scribed by Peter S. van Eck; Wander Jager; Peter S. H. Leeflang

Book ID: 109165349
Publisher: John Wiley and Sons
Year: 2011
Tongue: English
Weight: 176 KB
Volume: 28
Category: Article
ISSN: 0737-6782
DOI: 10.1111/j.1540-5885.2011.00791.x

No coin nor oath required. For personal study only.

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