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Identification of effective opinion leaders in the diffusion of technological innovation: A social network approach

✍ Scribed by Youngsang Cho; Junseok Hwang; Daeho Lee

Book ID: 113928433
Publisher: Elsevier Science
Year: 2012
Tongue: English
Weight: 946 KB
Volume: 79
Category: Article
ISSN: 0040-1625
DOI: 10.1016/j.techfore.2011.06.003

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