𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Opening the “black box” of electrodermal activity in consumer neuroscience research.

✍ Scribed by Lajante, Mathieu; Droulers, Olivier; Dondaine, Thibaut; Amarantini, David

Book ID
126652263
Publisher
American Psychological Association
Year
2012
Tongue
English
Weight
748 KB
Volume
5
Category
Article
ISSN
1937-321X

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The diffusion of marketing science in th
The diffusion of marketing science in the practitioners' community: opening the black box
✍ Albert C. Bemmaor; Philip Hans Franses 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 131 KB

## Abstract This editorial discusses an illustration of the potential hindrances to the diffusion of modern methodologies in the practitioners' (i.e. the buyers of research, not the consultants) community. Taking the example of classical regression analysis based on store‐level scanner data, the au