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On the Value Relevance of Retailer Advertising Spending and Same-store Sales Growth

โœ Scribed by Tuli, Kapil R.; Mukherjee, Anirban; Dekimpe, Marnik G.


Book ID
120468272
Publisher
Elsevier Science
Year
2012
Tongue
English
Weight
574 KB
Volume
88
Category
Article
ISSN
0022-4359

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