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On the Predictive Validity of Joint-Space Models in Consumer Evaluations of New Concepts

✍ Scribed by William L. Moore and Morris B. Holbrook

Book ID
125586528
Publisher
University of Chicago Press
Year
1982
Tongue
English
Weight
283 KB
Volume
9
Category
Article
ISSN
0093-5301

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An overview of the general considerations underlying the selection of mathematical models and the methods used for estimation and control of the associated errors and the requisite technical capabilities are presented. An example that illustrates the main points of the paper is presented.