On the coordination of dynamic marketing
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Georges Zaccour
📂
Article
📅
2008
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Elsevier Science
🌐
English
⚖ 329 KB
An important result in a static marketing channel is that the manufacturer can reach the vertically integrated channel solution through the use of a two-part wholesale price. This means that the collectively optimal solution is achieved in a decentralized way, i.e., as an equilibrium. This paper inv