๐”– Bobbio Scriptorium
โœฆ   LIBER   โœฆ

On Research Methods in Interactive Marketing

โœ Scribed by Charles F. Hofacker


Book ID
113663221
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
172 KB
Volume
26
Category
Article
ISSN
1094-9968

No coin nor oath required. For personal study only.


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Some observations on case studies in Jou
โœ Rashi Glazer ๐Ÿ“‚ Article ๐Ÿ“… 1999 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 78 KB

In each previous issue of the Journal, we have published a case study on some aspect of "interactive marketing" that can be used as the basis for classroom discussion as part of a course focusing on interactive marketing or a more general marketing management course. This is a practice we expect to