✦ LIBER ✦

Building on the momentum in interactive marketing

✍ Scribed by Venkatesh Shankar

Publisher: John Wiley and Sons
Year: 2005
Tongue: English
Weight: 51 KB
Volume: 19
Category: Article
ISSN: 1094-9968
DOI: 10.1002/dir.20051

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The state of interactive marketing in se

The state of interactive marketing in seven countries: Interactive marketing comes of age

✍ Patrick Barwise; John U. Farley 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 177 KB

Adaptive experimentation in interactive

Adaptive experimentation in interactive marketing: The case of viral marketing at Plaxo

✍ Kirthi Kalyanam; Shelby McIntyre; J. Todd Masonis 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 419 KB

Some observations on case studies in Jou

Some observations on case studies in Journal of Interactive Marketing

✍ Rashi Glazer 📂 Article 📅 1999 🏛 John Wiley and Sons 🌐 English ⚖ 78 KB

In each previous issue of the Journal, we have published a case study on some aspect of "interactive marketing" that can be used as the basis for classroom discussion as part of a course focusing on interactive marketing or a more general marketing management course. This is a practice we expect to

The growth of interactions and dialogs i

The growth of interactions and dialogs in interactive marketing

✍ Venkatesh Shankar; Edward C. Malthouse 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 65 KB

Sustainable Building in Japan – Observat

Sustainable Building in Japan – Observations on a Market Transformation Policy

✍ Minna Sunikka-Blank; Yumiko Iwafune 📂 Article 📅 2011 🏛 Wiley (John Wiley & Sons) 🌐 English ⚖ 307 KB

Influence of the soil–structure interact

Influence of the soil–structure interaction on the fundamental period of buildings

✍ Louay Khalil; Marwan Sadek; Isam Shahrour 📂 Article 📅 2007 🏛 John Wiley and Sons 🌐 English ⚖ 151 KB 👁 1 views