AN EMPIRICAL EXAMINATION OF RELATIONSHIP
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Susan L. Golicic; John T. Mentzer
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Article
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2006
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Wiley (John Wiley & Sons)
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English
β 167 KB
Based upon a review of the extant literature, it is proposed that the structure of an interorganizational relationship is composed of relationship type and the underβresearched construct of relationship magnitude. Specifically, it is hypothesized that relationship magnitude, a second order construct