𝔖 Bobbio Scriptorium
✦   LIBER   ✦

AN EMPIRICAL EXAMINATION OF RELATIONSHIP MAGNITUDE

✍ Scribed by Susan L. Golicic; John T. Mentzer

Publisher
Wiley (John Wiley & Sons)
Year
2006
Tongue
English
Weight
167 KB
Volume
27
Category
Article
ISSN
0735-3766

No coin nor oath required. For personal study only.

✦ Synopsis

Based upon a review of the extant literature, it is proposed that the structure of an interorganizational relationship is composed of relationship type and the under‐researched construct of relationship magnitude. Specifically, it is hypothesized that relationship magnitude, a second order construct composed of trust, commitment, and dependence, affects relationship type, which affects the perception of value of the relationship. The results of a survey analyzed through structural equation modeling support these hypotheses.

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