๐”– Bobbio Scriptorium
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Olympic Sponsorship Activation and the Creation of Competitive Advantage

โœ Scribed by Papadimitriou, Dimitra; Apostolopoulou, Artemisia


Book ID
126615856
Publisher
Haworth Press Inc
Year
2009
Tongue
English
Weight
167 KB
Volume
15
Category
Article
ISSN
1049-6491

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๐Ÿ“œ SIMILAR VOLUMES


The paradox of competitive advantage
โœ Frank L. Winfrey; Michael D. Michalisin; William Acar ๐Ÿ“‚ Article ๐Ÿ“… 1996 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 963 KB

In past decades when competition was limited, product lifecycles were long, and technological change was slow, achieving strategic fit was not a particularly difficult task. However, companies in the 1990s are confronted with intense domestic and foreign competition, short product life-cycles, rapid