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The paradox of competitive advantage

✍ Scribed by Frank L. Winfrey; Michael D. Michalisin; William Acar

Publisher
John Wiley and Sons
Year
1996
Tongue
English
Weight
963 KB
Volume
5
Category
Article
ISSN
1086-1718

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✦ Synopsis

In past decades when competition was limited, product lifecycles were long, and technological change was slow, achieving strategic fit was not a particularly difficult task. However, companies in the 1990s are confronted with intense domestic and foreign competition, short product life-cycles, rapidly changing technology, and a growing demand by customers for greater product variety at lower prices (Harrigan and Dalmia, 1991; Goldhar et aL, 1991). In this hyper-

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