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Norms and power in marketing relationships: Alternative theories and empirical evidence

✍ Scribed by Pierre Berthon; Leyland F. Pitt; Michael T. Ewing; Gunnar Bakkeland

Book ID: 117319721
Publisher: Elsevier Science
Year: 2003
Tongue: English
Weight: 204 KB
Volume: 56
Category: Article
ISSN: 0148-2963
DOI: 10.1016/s0148-2963(01)00255-7

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