Nonprofit and Social Marketing
โ Scribed by Denise Nitterhouse
- Publisher
- John Wiley and Sons
- Year
- 1999
- Tongue
- English
- Weight
- 59 KB
- Volume
- 9
- Category
- Article
- ISSN
- 1048-6682
- DOI
- 10.1002/nml.9308
No coin nor oath required. For personal study only.
๐ SIMILAR VOLUMES
Welcome to this Special Issue, which contains six articles specifically selected for their exceptional contribution to the advancement of knowledge and the stimulation of further research in the nonprofit marketing field. Early versions of five of the six papers included in the Special Issue were or
## Abstract The concept of social capital seems to be a very compatible, useful, and important one for nonprofit organizations. Nonprofits must sustain and enhance the original social capital with which they were formed and broaden it into a variety of key areas. Nonprofits and their leaders must f