New perspectives on arts and nonprofit marketing
โ Scribed by Dr Lucy Woodliffe; Dr Roger Bennett
- Publisher
- John Wiley and Sons
- Year
- 2007
- Tongue
- English
- Weight
- 59 KB
- Volume
- 12
- Category
- Article
- ISSN
- 1465-4520
- DOI
- 10.1002/nvsm.317
No coin nor oath required. For personal study only.
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## Abstract This exploratory study researches and analyzes the empirical effects of financial levels of government support and marketing practices on the financial health of nonprofit performing arts organizations. Declining government subsidies and increasing competition from nonโtraditional sourc
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