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New tourism product development: Market research's role

✍ Scribed by Peter Hodgson

Publisher
Elsevier Science
Year
1990
Tongue
English
Weight
394 KB
Volume
11
Category
Article
ISSN
0261-5177

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## Abstract The time‐to‐market in the presence of a window of opportunity is analyzed using ;a probabilistic model, i.e. a model where the completion time of new product development is a random variable characterized by a gamma distribution. Two cases are considered: the first, a case where the dis