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New Thoughts of Customer Value Study

โœ Scribed by Hong Sun; Zhuqing Su

Book ID
113847012
Publisher
Elsevier
Year
2012
Tongue
English
Weight
336 KB
Volume
24
Category
Article
ISSN
1875-3892

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## Abstract Knowing what customers value, and why, is the foundation of a sound business. But we often don't hear the customer's voice during our hectic, busy day. When that happens, your business falters. Instead, say the authors, you've got to embrace a customer value perspective. And that means