✦ LIBER ✦

NEW PRODUCT DEVELOPMENT IN SOCIAL MARKETING

✍ Scribed by Deshpande, Sameer; Rothschild, Michael L.; Brooks, Richard S.

Book ID: 115540124
Publisher: Taylor and Francis Group
Year: 2004
Tongue: English
Weight: 132 KB
Volume: 10
Category: Article
ISSN: 1524-5004
DOI: 10.1080/15245000490903279

No coin nor oath required. For personal study only.

📜 SIMILAR VOLUMES

The Marketing Book || New product develo

The Marketing Book || New product development

✍ HART, S 📂 Article 📅 2008 🏛 Elsevier 🌐 English ⚖ 28 KB

This 6th edition of The Marketing Book maintains its pre-eminent position as the first point of reference for marketers needing up-to-minute marketing thinking. Taking into account the emergence of new subjects and new authorities, Michael Baker and co-editor Susan Hart have renewed and added to the

Social Competency and New Product Develo

Social Competency and New Product Development Performance

✍ Jifeng Mu; Gengmiao Zhang; MacLachlan, D.L. 📂 Article 📅 2011 🏛 IEEE 🌐 English ⚖ 377 KB

Marketing research and new product devel

Marketing research and new product development success in Thai food processing

✍ Prisana Suwannaporn; Mark Speece 📂 Article 📅 2003 🏛 John Wiley and Sons 🌐 English ⚖ 195 KB 👁 3 views

New marketing development

✍ E. R. Jackman 📂 Article 📅 1932 🏛 Springer-Verlag 🌐 English ⚖ 127 KB

MARKETING - INTRODUCING A NEW PRODUCT

✍ D. L. ARMSTRONG 📂 Article 📅 1970 🏛 John Wiley and Sons 🌐 English ⚖ 361 KB

The Roles of Marketing and Industrial De

The Roles of Marketing and Industrial Design in Discontinuous New Product Development

✍ Robert W. Veryzer 📂 Article 📅 2005 🏛 John Wiley and Sons 🌐 English ⚖ 202 KB