Content:
Copyright, Page iv
Acknowledgements, Pages ix-x
Introducing the workbook, Pages 1-7
Chapter 1 - Product development: its context and content, Pages 11-17
Chapter 2 - New product development trends, Pages 18-28
Chapter 3 - Strategic issues in improving NPD performance, Pages 29-40
Chapter 4 - Evaluating product development performance, Pages 41-50
Chapter 5 - Improving product development performance, Pages 51-68
Chapter 6 - Application of NPD strategy, Pages 71-74
Chapter 7 - Measuring development performance, Pages 75-78
Chapter 8 - Improving development performance, Pages 79-85
Chapter 9 - Using the assessment tool and methodology, Pages 89-97
Chapter 10 - The CD-ROM software: ATM and NPD flowcharts, Pages 98-100
Chapter 11 - Case studies, Pages 103-119
Chapter 12 - Useful contacts and addresses, Pages 123-125
Appendix 1 - The NPD integrating activities model, Page 129
Appendix 2 - The NPD process model, Page 130
Appendix 3 - NPD integrating activities and process relationship with product's complexities, Page 131
Appendix 4 - Reviewing NPD strategy, Pages 132-133
Appendix 5 - Measuring development performance, Pages 134-135
Appendix 6 - Improving NPD performance, Pages 136-138
Index, Pages 139-141
