new dimensions in retailing: a decision oriented approach

Global marketing : a decision-oriented a

📁 Global marketing : a decision-oriented approach

✍ Svend Hollensen 📂 Library 📅 2007 🏛 Financial Times Prentice Hall 🌐 English

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.</di

Global marketing : a decision-oriented a

📁 Global marketing : a decision-oriented approach

✍ Svend Hollensen 📂 Library 📅 2011 🏛 Financial Times Prentice Hall 🌐 English

Written from the perspective of the firm competing in international markets, this book is developed primarily for undergraduate and graduate courses in global/international marketing. It will also appeal to marketing managers who wish to keep abreast of the most recent developments in the field.</di

Global Marketing: A Decision-Oriented Ap

📁 Global Marketing: A Decision-Oriented Approach, 4th Edition

✍ Svend Hollensen 📂 Library 📅 2007 🏛 Prentice Hall 🌐 English

Global Marketing: A decision-oriented ap

📁 Global Marketing: A decision-oriented approach (5th Edition)

✍ Svend Hollensen 📂 Library 📅 2010 🏛 Prentice Hall 🌐 English

The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadt

Behavioral Decision Theory: A New Approa

📁 Behavioral Decision Theory: A New Approach

✍ E. C. Poulton 📂 Library 📅 1994 🌐 English

This book discusses the well-known fallacies of behavioral decision theory. It shows that while an investigator is studying a fallacy, he or she may introduce without realizing it, one of the simple biases that are found in quantifying judgments. The work covers such fallacies as the apparent ove

Behavioral decision theory: A new approa

📁 Behavioral decision theory: A new approach

✍ Poulton E.C. 📂 Library 📅 1994 🏛 CUP 🌐 English