Global Marketing: A Decision-Oriented Ap
β Svend Hollensen
π Library
π
2007
π Prentice Hall
π English
β¦ LIBER β¦
π
Global Marketing: A decision-oriented approach (5th Edition)
β Scribed by Svend Hollensen
- Publisher
- Prentice Hall
- Year
- 2010
- Tongue
- English
- Leaves
- 801
- Edition
- 5
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
The globalization of companies is the involvement of customers, producers, suppliers, and other stakeholders in the global marketing process. Global marketing therefore reflects the trend of firms selling products and services across many countries around the world. Drawing on an incomparable breadth of international examples, Svend Hollensen not only demonstrates how global marketing works, but also how it relates to real decisions around the world.
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