Double Impact - Hard Copy 001 (Talon - H
π Comics
π
1999
π English
β¦ LIBER β¦
π
Net Words: Creating High-Impact Online Copy
β Scribed by Nick Usborne
- Publisher
- McGraw-Hill Companies, The
- Year
- 2002
- Tongue
- English
- Leaves
- 273
- Edition
- 1
- Category
- Library
β¬ Acquire This Volume
No coin nor oath required. For personal study only.
β¦ Synopsis
A guide to creating copy that connects with customersΒΒand makes the sale Advertising and promotion professionals have long known that, while bells and whistles may grab a customer's attention, words make the sale. Yet, nearly a decade into the Web revolution, E-commerce professionals are just now waking up to the fact that the usual high-tech, graphics-heavy approach to site design is bad for business. Net Words explores the reasons why and makes a strong case for a revolutionary new approach to copywriting tailored to the unique demands of a powerful new medium. With the help of dozens of examples of successful and unsuccessful on-line writing, author Nick Usborne shows readers how to harness the power of the written word for the Web. Readers learn how to imbue a business with a distinctive on-line "voice" and use it to forge lasting bonds with customers, increase market share, and close sales.
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