Net gain: Expanding markets through virtual communities

✍ Scribed by Graham Hutton

Book ID: 117177861
Publisher: Elsevier Science
Year: 1998
Tongue: English
Weight: 231 KB
Volume: 31
Category: Article
ISSN: 0024-6301
DOI: 10.1016/s0024-6301(98)00043-0

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## JOHN HAGEL is a Principal at McKinsey and Company at their Silicon Valley office. In addition, he heads McKinsey's Global Electronic Commerce Practice. He has worked primarily for clients in the electronics, telecommunications, and in the media industry. His particular focus is on strategic man