✦ LIBER ✦

Net gain: Expanding markets through virtual communities

✍ Scribed by John Hagel

Publisher: John Wiley and Sons
Year: 1999
Tongue: English
Weight: 163 KB
Volume: 13
Category: Article
ISSN: 1094-9968
DOI: 10.1002/(sici)1520-6653(199924)13:1<55::aid-dir5>3.0.co;2-c

No coin nor oath required. For personal study only.

✦ Synopsis

JOHN HAGEL is a Principal at McKinsey and Company at their

Silicon Valley office. In addition, he heads McKinsey's Global Electronic Commerce Practice. He has worked primarily for clients in the electronics, telecommunications, and in the media industry. His particular focus is on strategic management and performance improvement. Recently his client work has dealt with electronic commerce initiatives and implementing web-based strategies.