𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Negotiating the meaning of brands

✍ Scribed by Thellefsen, Torkild; Sørensen, Bent

Book ID
126939154
Publisher
Taylor and Francis Group
Year
2013
Tongue
English
Weight
190 KB
Volume
23
Category
Article
ISSN
1035-0330

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✍ Maria Galli; Gerald Gorn 📂 Article 📅 2011 🏛 Elsevier Science 🌐 English ⚖ 316 KB

## Abstract We examine semantic conditioning in a consumer context. We subliminally paired neutral ideographs with attributes. In experiment 1, the ideographs served as primes during a lexical decision task and slowed down response times to target words with the opposite semantic meaning. In experi