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Negativity bias in consumer price response to ethical information

✍ Scribed by Dirk C. Moosmayer


Book ID
110982126
Publisher
John Wiley and Sons
Year
2012
Tongue
English
Weight
148 KB
Volume
21
Category
Article
ISSN
0962-8770

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## Abstract Behavioral pricing research is cognitively biased. Therefore, the research agenda for this paper is to examine consumers' emotional responses to price information, or price affect. A conceptual framework of price affect based on appraisal theory is proposed. Moreover, a psychometric mea