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Negative-based prominence: the role of negative features in matching and choice

โœ Scribed by Martijn C. Willemsen; Gideon Keren

Book ID
114264789
Publisher
Elsevier Science
Year
2002
Tongue
English
Weight
326 KB
Volume
88
Category
Article
ISSN
0749-5978

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โœ Martijn C. Willemsen; Gideon Keren ๐Ÿ“‚ Article ๐Ÿ“… 2004 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 135 KB ๐Ÿ‘ 1 views

## Abstract Separate and joint evaluations differ in the manner in which attribute information is processed. We propose that negative attributes weigh more in separate compared to joint ratings. To assess the relative weights of positive and negative attributes, stimuli were employed containing mix