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Multivariate Analysis of Brand Loyalty for Major Household Appliances

✍ Scribed by Joseph W. Newman and Richard A. Werbel

Book ID: 111967646
Publisher: American Marketing Association
Year: 1973
Tongue: English
Weight: 988 KB
Volume: 10
Category: Article
ISSN: 0022-2437
DOI: 10.2307/3149388

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