MULTIPLE PREFERENCE TESTS CAN PROVIDE MORE INFORMATION ON CONSUMER PREFERENCES

✍ Scribed by KRISTINE D. WILKE; CHUN-YEN CHANG COCHRANE; EDGAR CHAMBERS IV

• Book ID: 111345240
• Publisher: John Wiley and Sons
• Year: 2006
• Tongue: English
• Weight: 130 KB
• Volume: 21
• Category: Article
• ISSN: 0887-8250
• DOI: 10.1111/j.1745-459x.2006.00086.x