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Multiple models switching control based on recurrent neural networks

โœ Scribed by Jun-Yong Zhai; Shu-Min Fei; Xiao-Hui Mo


Publisher
Springer-Verlag
Year
2007
Tongue
English
Weight
228 KB
Volume
17
Category
Article
ISSN
0941-0643

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Identifying customers who are likely to respond to a product offering is an important issue in direct marketing.Response models are typically built from historical purchase data. A popular method of choice, logistic regression, is easy to understand and build, but limited in that the model is linear