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Multinomial probit and multinomial logit: a comparison of choice models for voting research

โœ Scribed by Jay K. Dow; James W. Endersby


Book ID
114195947
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
113 KB
Volume
23
Category
Article
ISSN
0261-3794

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โœ Yves Bentz; Dwight Merunka ๐Ÿ“‚ Article ๐Ÿ“… 2000 ๐Ÿ› John Wiley and Sons ๐ŸŒ English โš– 260 KB ๐Ÿ‘ 2 views

The study of brand choice decisions with multiple alternatives has been successfully modelled for more than a decade using the Multinomial Logit model. Recently, neural network modelling has received increasing attention and has been applied to an array of marketing problems such as market response