A multidimensional approach to conjoint
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Lauro, C. N. ;Giordano, G. ;Verde, R.
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Article
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1998
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John Wiley and Sons
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English
⚖ 105 KB
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In this paper we propose an alternative approach to conjoint analysis (CA) based on the principal component analysis onto a reference sub-space (PCAR). Following this technique, the results of a CA are considerably enriched by some graphical interpretation tools and optimal synthesis of the individu