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A multidimensional approach to conjoint analysis

โœ Scribed by Lauro, C. N. ;Giordano, G. ;Verde, R.

Publisher
John Wiley and Sons
Year
1998
Tongue
English
Weight
105 KB
Volume
14
Category
Article
ISSN
8755-0024

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โœฆ Synopsis

In this paper we propose an alternative approach to conjoint analysis (CA) based on the principal component analysis onto a reference sub-space (PCAR). Following this technique, the results of a CA are considerably enriched by some graphical interpretation tools and optimal synthesis of the individual estimated part-worth coe$cients are also obtained with respect to hierarchized judges sub-populations.

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