## Abstract This article offers a conceptual framework for classifying attributes of offerings in a businessβmarketing context. Typologies on the nature of productβrelated attributes and classification of industrial products are synthesized for viewing levels of product meaning. Repertory grid proc
MRP: A tool for product and sales management
β Scribed by John C. Fisk
- Publisher
- Elsevier Science
- Year
- 1978
- Tongue
- English
- Weight
- 474 KB
- Volume
- 7
- Category
- Article
- ISSN
- 0019-8501
No coin nor oath required. For personal study only.
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