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Movie Genre Preference and Culture

✍ Scribed by Barza, Saham; Memari, Mehran

Book ID
124118260
Publisher
Elsevier
Year
2014
Tongue
English
Weight
332 KB
Volume
98
Category
Article
ISSN
1877-0428

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## Abstract This study empirically tests the congruity between movie‐content preference and choice on television, video, and at the cinema; and the impact of consumer involvement on this relationship. The results support the need to treat preference and choice differentially. Media type added littl