𝔖 Bobbio Scriptorium
✦   LIBER   ✦

Moderating unintended pollution: the role of sustainable product design

✍ Scribed by Donald A. Fuller; Jacquelyn A. Ottman

Book ID
117319914
Publisher
Elsevier Science
Year
2004
Tongue
English
Weight
211 KB
Volume
57
Category
Article
ISSN
0148-2963

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## Abstract This study investigates the role of consideration sets in brand choice. Brand‐level aggregated data are used to capture the responses of consumers who face a number of international and domestic brands in markets rather than two or three brands in experimental designs, as in Chaudhuri a