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Product recalls and the moderating role of brand commitment

✍ Scribed by Frank Germann, Rajdeep Grewal, William T. Ross Jr.…

Book ID
120747897
Publisher
Springer US
Year
2013
Tongue
English
Weight
203 KB
Volume
25
Category
Article
ISSN
0923-0645

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## Abstract This study investigates the role of consideration sets in brand choice. Brand‐level aggregated data are used to capture the responses of consumers who face a number of international and domestic brands in markets rather than two or three brands in experimental designs, as in Chaudhuri a