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Modeling customer satisfaction and loyalty: survey data versus data mining

✍ Scribed by Baumann, Chris; Elliott, Greg; Burton, Suzan


Book ID
125506808
Publisher
Emerald Group Publishing Limited
Year
2012
Tongue
English
Weight
227 KB
Volume
26
Category
Article
ISSN
0887-6045

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Here Are The Proceedings Of The 2nd International Conference On Advanced Data Mining And Applications, Adma 2006, Held In Xi'an, China, August 2006. The Book Presents 41 Revised Full Papers And 74 Revised Short Papers Together With 4 Invited Papers. The Papers Are Organized In Topical Sections On As