Mobilized Marketing and the Consumer: Technological Developments and Challenges (Premier Reference Source)

✍ Scribed by Gonca Telli Yamamoto, Gonca Tell Yamamoto

Publisher: Business Science Reference
Year: 2009
Tongue: English
Leaves: 293
Series: Premier Reference Source
Edition: 1
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information age. Providing breakthrough research on topics such as Bluetooth, mobile phones, and online portals, this innovative publication investigates best practices for human interaction with information technologies.

✦ Table of Contents

IGI Global - Mobilized Marketing and the Consumer (2010) (ATTiCA)......Page 2
Table of Contents......Page 5
Preface......Page 8
Appendix: List of Abbreviations......Page 15
Information Age......Page 18
Mobile Communication......Page 35
Mobile Marketing......Page 67
Mobile Marketing Practices......Page 85
Mobile Customer......Page 101
Mobile Promotion......Page 127
Mobile Distribution, Procurement & Sales......Page 147
Mobilizing World......Page 169
Mobile Affected Socialization......Page 198
Problems......Page 215
E-HRM as a Reality in Virtual World......Page 237
Business Ethics and Technology in Turkey: An Emerging Country at the Crossroad of Civilizations......Page 247
Barriers to E-Procurement Adoption: The Turkish Case......Page 264
About the Author......Page 282
Index......Page 283

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