Mobilized marketing and the consumer : technological developments and challenges

✍ Scribed by Gonca Telli Yamamoto

Publisher: Business Science Reference
Year: 2010
Tongue: English
Leaves: 293
Category: Library

No coin nor oath required. For personal study only.

✦ Synopsis

"This book explores technological developments and widespread issues concerning the explosion of mobile devices in the information age"--Provided by publisher.

✦ Table of Contents

Content: Information age --
Mobile communication --
Mobile marketing --
Mobile marketing practices --
Mobile customer --
Mobile promotion --
Mobile distribution, procurement & sales --
Mobilizing world --
Mobile affected socialization --
Problems --
E-HRM as a reality in virtual world / Gonca Telli Yamamoto, Ahmet Özbek --
Business ethics and technology in Turkey : an emerging country at the crossroad of civilizations / Gonca Telli Yamamoto, Faruk Karaman --
Barriers to e-procurement adoption : the Turkish case / Gonca Telli Yamamoto, Faruk Karaman.
Abstract:

Mobilized Marketing and the Consumer: Technological Developments and Challenges explores technological developments and widespread issues concerning the explosion of mobile devices in the information Read more...

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