Missing ingredients in political advertising: The right formula for political sophistication and candidate credibility

✍ Scribed by Yu-Kang Lee; Chun-Tuan Chang

• Book ID: 116888834
• Publisher: Elsevier Science
• Year: 2011
• Tongue: English
• Weight: 711 KB
• Volume: 48
• Category: Article
• ISSN: 0362-3319
• DOI: 10.1016/j.soscij.2011.04.001