✦ LIBER ✦
Missing Ingredients in Metaphor Advertising: The Right Formula of Metaphor Type, Product Type, and Need for Cognition
✍ Scribed by Chang, Chun-Tuan; Yen, Ching-Ting
- Book ID
- 126599424
- Publisher
- M. E. Sharpe Inc.
- Year
- 2013
- Tongue
- English
- Weight
- 499 KB
- Volume
- 42
- Category
- Article
- ISSN
- 0091-3367
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